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This week we’re joined by Fred Ellis, Digital Video Producer for England Rugby, who has spent the last few years traveling the world with the national team, documenting their biggest moments both on and off the pitch. From producing YouTube series like George Ford 100 Caps, to covering Six Nations and more, Fred’s work captures not just the action but the stories and personalities behind England Rugby.

Fred shares his journey into this dream role, including the setbacks of being made redundant twice by the age of 22, and how persistence (even guessing a decision-maker’s email address) eventually landed him the opportunity of a lifetime. We also dive into the realities of working in elite sport: the relentless travel, the work ethic required to succeed, and the importance of building relationships with players and staff to tell authentic stories.

We talk kit and processes, memorable moments with legends like Jonny Wilkinson, pushing through creative challenges, and Fred’s advice for anyone looking to break into sports media. This one’s packed with insights on creativity, resilience, and what it takes to work at the highest level.

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CHAPTERS

00:00 - Intro

04:00 - Fred’s role as Digital Video Producer of England Rugby

06:25 - Early Career & Navigating Job Loss

16:34 - Getting Hired by England Rugby

22:48 - Work/Life Balance

28:33 - Camera kit and processes for shooting Rugby

34:48 - Fred’s Creativity & Inspiration

45:45 - Kit & Processes when shooting sports

52:45 - Memorable moments with England Rugby

59:31 - Working with Jonny Wilkinson

01:01:15 - Pushing Through Creative Challenges

01:04:00 - Advice for Creatives

01:12:45 - Relationships with the team

01:15:00 - Wrapping Up

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